Be Our Guest

We all love buying online, but you would probably agree that sometimes the checkout and registration process on websites can be a bit tiresome - more Basil Fawlty than faultless. As part of the most recent update to our desktop and mobile websites, we have introduced a number of features that will help things run a little smoother.

Single page checkout

Firstly, we have streamlined the whole of the checkout process. Every stage of the process - Basket, Delivery Details, Review Order, Payment - is now on the same screen. This makes the checkout a much smoother, more intuitive and hopefully quicker process for customers:

We will, we will, stock you!

We know it's frustrating to search for something on our website and see products returned with different stock statuses - some 'In stock', others 'Stocked in our European warehouse', some even 'Discontinued'. Customers can now filter search results to distinguish between products normally stocked in the UK and those stocked overseas with longer lead times. Please note that this is not a filter to only see ‘In stock items’ - although we are working on functionality that excludes products being listed that are out of stock.

Guest checkout

If you're reading this, then you're probably a registered customer of ours, perhaps even with a credit account.

But not everyone wants to create an online account or remember a password. They just want to place an order on our website, leave, then come back again another day and do the same thing. That is why we have recently introduced a guest checkout, giving customers the opportunity to place an order without registering.

If customers have items in their basket, they will have the option of either signing in or using the guest checkout: 

The only details you will be asked to enter are your email address, name and delivery address. Once you place your order you will be given the option of registering, or activating an offline account which your business may hold at Rapid. The email address you enter has to be one that is not already associated with a registered account at Rapid - otherwise you will be prompted to sign in to that account.

Obviously there are a number of advantages to registering - such as being able to save your baskets, view your order history, see the status of your current order, access your invoices, add different delivery addresses, create personalised order codes and the opportunity to apply for credit facilities. If customers want to benefit from the full experience of being a Rapid customer, we still suggest that they sign up. 

On our mobile website - m.rapidonline.com - unregistered customers have the ability to view the status of their order - but that is all.

Please let us know what you think of the changes we have made.

http://www.rapidonline.com/