Rapid embraces 'joyful nature' of Comic Sans

Rapid Electronics has today relaunched its website with an attractive new typeface. The font - Comic Sans - has been chosen because of its pleasing aesthetic and joyful nature, according to the company.

"We have searched for a considerable time for a typeface that best represents our happy-go-lucky yet industry-respected brand, and believe that we have found it in Comic Sans", said a spokesman for Rapid. "We look forward to many happy years working in perfect harmony with one of the most popular typefaces in the world."

"Just look at those sans serifs - they are like a typographic smile."